“To be trusted and recognised by travellers not just one year, but for five consecutive years is a testament to our commitment to being the best. As the aviation industry has gone through a catastrophic period since the start of pandemic, we are deeply grateful for those who have voted for us during the past 23 months as the latest Skytrax customer survey took place. I would like to honour this to our dedicated teams around the world who strive to make travel better every day. As the world leader in airport hospitality, we are committed to continuously enhancing our experience to alleviate the pain points of travellers.” shared Song Hoi-see, Founder and CEO of Plaza Premium Group. “It is unprecedentedly important for us to stay persistent in rebuilding the future of travel. In the past months, the slowdown in travel has granted us opportunity to rethink and re-engineer our customer experience and service offerings. We are currently undergoing a worldwide business transformation which aims to bring more seamless, innovative, world-class end-to-end airport hospitality experiences to global travellers. Our goal remains unchanged, that is to create a journey to make travel better for all.”

Since 2020, Plaza Premium Group has developed and implemented its “Build Back Better” business transformation strategy - a global, multi-faceted mission to reshape its business offerings from supply and demand growth, end-to-end value proposition, information and technology, to customer experience and service quality. Since then, the Group has announced several global strategic partnerships with industry partners including global meet-and-greet service aggregator YQ Now, Middle East’s leading airport service provider marhaba, leading digital platform provider for airport services, Dragon Pass International, US’s leading financial institution Capital One and renowned airlines such as Virgin Atlantic and Air France.

Plaza Premium Group targets to expand from over 180 lounges to over 500 lounges by 2024/25 through growing both the Plaza Premium Lounge venues and through affiliate lounge networks. In the past 23 months, the Group has also implemented a series of innovative initiatives like Smart Traveller global rewards and membership programme, Smart Order food and beverage ordering system, Lounge To Go takeaway service and an all-rounded “We Care for Your Wellbeing” programme to ensure safety and hygiene within all lounges.

Referred to as the “Oscars of the aviation industry”, the prestigious Skytrax World Airline Awards are determined through the largest annual global airline customer satisfaction survey participated by millions of global air passengers. The survey and the award selection are independent and free of any airline influence or interference. The latest customer survey operated for 23 months between September 2019 and July 2021, covering a mix of travel times before and after the start of pandemic. More details at www.worldairlineawards.com.